22 April 2007

GOHU Research...Just Because

In Robert Cialdini's book, Influence: The Psychology of Persuasion, he cites Eleen Langer's interesting research that found that people are more likely to comply with requests and do people favors if the request is followed by the word "because."

She had people cut to the front of a long line at the copy machine in the library and ask to be allowed to make copies before all the people who had been waiting in line for a while to make copies. The study found that 94% of people acceded to the request when it was followed by the phrase "because I am in a rush." while only 60% acceded to the request with a reason given. But what was really amazing was that when the reason was changed to "because I have to make some copies," nearly as many (93%) acceded as with the "I'm in a rush" reason.

Professor Cialdini suggests that we are programmed socially to accede to request when reasons are offered.

He who has ears, let him hear.

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